From the DC Direct website:
DC Direct is the exclusive collectibles division of DC Comics which manufactures and markets over 100 products each year. These products, ranging from action figures to cold-cast porcelain statues, are based on the world famous DC Comics Super Heroes, the edgy stars of Vertigo and the timeless icons of MAD Magazine. The DC Direct line is highly regarded and sought after by fans and collectors for their superior quality and limited availability of each product is designed with the greatest attention to detail and authenticity. DC Direct has been named Diamond Comic Distributor's #1 Toy Manufacturer five years in a row!